Bootlegging is a lot like marmite; you either love it or hate it, you either get it or you don’t! Layla and David of Rapiditas studio GET IT and do it oh so well. Imperfection, irony and ‘bad taste’ being at the heart, in my opinion, of what they do. As they say below, they appropriate and distort what we all know- the ‘perfect’, capitalist giants- and make them ‘imperfect’ and their own.
This approach to bootleg, in my opinion, is how it should be done- Dapper Dan, for example, being the father of Bootleg. His designs were beautifully made, with fine workmanship BUT he made the logos of large fashion houses his own, he didn’t attempt to perfectly emulate their designs but made his own BETTER ones. This can be seen today with studios such as Rapiditas, they see these logos and want to create something of their own with them, in the best way they know how and it’s not about perfection for them.
The best bootlegging is the unexpected, the designs that wouldn’t be created by the companies that are being featured. It’s not about emulation but instead something new alongside the familiar and imposing imagery.
I find their work so so satisfying and cannot wait to be able to add some of it to my home. See what they had to say below-
- Tell us about yourself and your brand.
Rapiditas are two people. Layla and David.
Layla is a freelance graphic designer and web master. David is a DJ and promoter, co-founder of Caballito Netlabel.
We both like image, design, music and the arts.
Of course we love food and being at home.
Rapiditas is a brand that David invented many years ago to create t-shirts, tote bags and some designs. It never came to anything, until now.
Now it is practically focused on ceramics.
What we do is simple. We create ceramic objects in a rough and imperfect way because we don’t know how to do it better. And then we stamp in ceramic decals or hand painted, everything we can think of, we appropriate all the logos that invade the lives of almost everyone and we deform them.
On our website you can find a very pompous definition, of course it is copied and distorted.
2. What are your Inspirations?
We listen to random people’s music on Soundcloud and Bandcamp.
3. Lets chat about social media- a hindrance or help?
Both require a lot of time and know how they work and are also a quick window for them to get to know you. If it weren’t for IG we wouldn’t be here and we would never have sold a mug. 🙂
4. Where would you like your business to be in a few years and do you have any advice?
We would like to keep creating new things, mix materials, keep having fun.
If you do what you enjoy doing, you are doing the right thing. easy.
5. Who are your favourite small businesses or creatives doing interesting things?
These are a few people who do fun and interesting things and they sure love what they do. The list could be longer: